Behavioural science suggests “nudging” people towards making better decisions on the benefit of the individual or society. However, a couple of moral questions could be raised: Who gives us the right to influence people’s choices? Should nudging be used extensively, or should we let people err?
European Forum Alpbach Association
European Forum Alpbach Foundation
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Austrian Development Agency
Baker McKenzie
Gesellschaft Österreich Ungarn
Raiffeisen Bank International AG